We’ve rebranded to ReSmart!

6 years ago, we launched RecycleSmart. A brand born to keep materials out of landfill by creating an accessible service that empowers Australians to get their unwanted items recycled. 

We’ve realised that our former brand name didn’t reflect everything we’ve been doing and where we’re headed. The items we collect not only get recycled - they’re reused, donated, repurposed, repaired and more. 

So, we’ve listened to your feedback and have landed on a shorter but broader name: ReSmart.

Our new name captures our broader vision. It reflects:

  • What we already do: not everything we collect is recycled. Some items are reused, donated, repaired, repurposed, or converted to energy.

  • A clearer story: ReSmart makes it easy to get rid of things the right way by exploring every “Re” solution that creates value and reduces waste.

Our goal remains simple: to give communities and businesses smarter, more practical ways to deal with unwanted items.

Same mission. Same team. Brand new name.

From November 3rd, you’ll start seeing our new branding roll out across our socials, emails and website! 

Check out our new look here. 👀

Thanks for supporting us along this journey, we couldn’t have done it without you! 


Giorgio & Marco,

Co-founders, ReSmart 

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E-waste: why is hard to recycle?